Leverage your passion and the new ideas the summit generates to ramp up your and your organization’s contribution to building a better world for all – through Purpose.


Hear from leaders in Canada and from across the globe who are building the purpose-driven economy of tomorrow, today.


November 17 & 18, 2021

Register today to benefit from all the pre-summit content and tools we’ll be serving right up to Day One.


Join the first-ever Purpose in Business Week in Canada! November 15 - 19, 2021.

November 17 & 18, 2021

This is not a Conference. This is a Summit.

Leading thinkers and thinking leaders are coming together to develop the plans to change business for good in Canada.

Take advantage of this unique opportunity to:

  • Better understand social purpose and the benefits it can bring to your business.
  • Connect with peers and leaders to develop the plans for Canada’s Purpose Economy.
  • Join up with the social purpose community, a network that you can belong to, who will support you as we all build the social purpose business movement.
  • Participate in a once in a lifetime opportunity to create an economy that better serves humanity.

Let’s accelerate the growth of the Purpose Economy by advancing social purpose business in Canada.


Keep visiting the website for more information, coming soon.



Social purpose, once a faint ideal on the distant horizon of business thinking, is now an imperative for every enterprise the world over. The connected crises of the climate emergency, growing social inequality, and the COVID pandemic have brought two imperatives into the center of the road ahead: to rethink the way the world does business, and to reinvent the foundations of our economy.


  • Immerse yourself in the leading edge of innovative thinking around the role of business in society.
  • Connect with leaders and change-makers in business, finance, academia, civil society, and government.
  • Find new allies and partners for your work in achieving your social purpose goals in business and beyond.
  • Have your say in the design of the Purpose Economy Roadmap to accelerate and grow social purpose in Canada.

Join us at the first-ever national gathering of social purpose thought leaders, subject-matter experts, champions, practitioners and interested allies as we map the road to the Purpose Economy in Canada.

Join us


Our dynamic two-day program starts at the core of an organization’s DNA and expands outward from there to include the entire social purpose ecosystem.


Day One: Engaging Business

8:00 am – 4:00 pm PST / 11:00 am – 7:00 pm EST 

Day 1 will consist of a series of thought-provoking panel discussions and propulsion conversations where you will learn and be inspired by social purpose business leaders, meet your social purpose community, and discuss so what / now what? This is your opportunity to shape Canada’s social purpose business agenda and co-create the national Purpose Economy Roadmap. You can also opt to join Social Purpose Office Hours with social purpose business leaders and equip yourself and your business to be a greater force for good. 

Your Day 1 Moderator: Peter ter Weeme, Chief Social Purpose Officer and VP Player Experience, BCLC 


The Honourable Ahmed Hussen, Minister of Families, Children and Social Development, Government of Canada
Mayor Mike Hurley, City of Burnaby
Others TBA 


The role of purpose in the modern corporation

When Larry Fink, the CEO of the world’s largest wealth management firm, sent his 2019 letter to CEOs, he catapulted social purpose to the forefront of business thinking. It has been central to dialogues on the strategies, responsibilities, and priorities of companies. Now that social purpose is in the mainstream of business discussion, how will it enter the mainstream of business practice? Four leaders will share their insights into the evolving role of purpose in business. 


David Redfern, CEO Eastern Canada, Lafarge Canada
Gary Wade, President, Unilever Canada
Others TBA 

Propelling Purpose Conversation:
Join this discussion to reflect on panel highlights and discuss their relevance for advancing social purpose business in Canada. 


The role of boards, banks, investors, and accountants in advancing purpose finance and governance

To accelerate the uptake of social purpose in business, financial players have an important role to play. This esteemed panel will discuss the critical role of boards, investors, and accountants in mainstreaming social purpose in business. 

Coro Strandberg, Special Advisor, Social Purpose Institute at United Way  

Upkar Arora, CEO, Rally Assets
Gord Beal, VP, Research, Guidance and Support, Chartered Professional Accountants Canada
Roger Beauchemin, President and CEO, Addenda Capital 

Propelling Purpose Conversation:
Join this panel and discussion to identify critical steps to advancing Purpose Governance, Finance and Accounting in Canada. 


Reimagining business education to advance social purpose business

Business schools are increasingly interested to equip their students and alumni with an understanding of the role and value of business in society. Many have embraced programming about sustainability, corporate social responsibility, and ESG issues. This group will discuss the vital role of business schools in advancing social purpose in business, and the purpose economy. 

Stephanie Bertels, Director, Centre for Corporate Governance and Sustainability, SFU Beedie School of Business 

Anne-Marie Croteau, Dean, John Molson School of Business, Concordia University
Ujwal Kayande, Incoming Dean, Beattie School of Business, Simon Fraser University
Maxime Lakat, Founder and Chair, Canadian Business Youth Council for Sustainable Development
Daphne Tara, Dean, Ted Rogers School of Management, Ryerson University 

Propelling Purpose Conversation:
Join this panel and discussion to identify critical steps to advancing social purpose in business school education in Canada. 


Strategies for social purpose procurement and B2B engagement, and the role of intrapreneurs

Every business relies on other businesses for their success, whether that is suppliers, business customers, joint venture partners or others. So how can companies engage their business ecosystem to become a force for good? The intrapreneurs inside social purpose businesses make all this happen. 

Frances Edmonds, Head of Sustainability, HP Canada 

Tim Coldwell, President, Chandos
Mike McIsaac, CEO and Managing Director, Baker Tilly Canada Corporate Finance 
Others TBA  

Propelling Purpose Conversation:
Join this panel and discussion to identify critical steps to advancing the purpose economy using a range of business levers. 


A New Mandate For Sector And Professional Associations To Serve Both Members And Society

As all sectors and professions pay more attention to the market and societal imperative to embrace social purpose, a new social contract for associations will call on them to evolve from supporting only their members to serving society as a whole. 

Tracy Folkes Hanson, President and CEO, Canadian Society of Association Executives 

Letricia Fullerton, Manager, Administration, Education and Special Projects, Governance Professionals of Canada 
Beth McMahon, CEO, Canadian Institute of Planners 
Tessa Vanderkop, Manager, Marketing, Programs, Sustainability, Burnaby Board of Trade 
Andrew Wynn-Williams, BC VP, Canadian Manufacturers and Exporters Association  

Propelling Purpose Conversation:
Join this panel and discussion to identify critical steps to advancing social purpose through trade, industry and professional associations. 


Ask Leading social Purpose Companies For Advice On Developing A Social Purpose For Your Business

Shivam Kishore, Manager, Technology Sector Strategy and Partnerships, Vancouver Economic Commission VEC  

Your Purpose Coaches:
Dave Frieson, President, CG Industrial Specialties
Baljit Lalli, VP, Corporate Communications and Stakeholder Relations, Encorp Pacific Canada (Return-It)
Mike Shilling, President and CEO, Community Savings Credit Union 


Ask Leading social Purpose Companies How They Are accelerating The Lowcarbon Economy

Leor Rotchild, Executive Director, Canadian Business for Social Responsibility  

Your Low-Carbon Economy Coaches:
Amanda Chor, Sustainability Specialist, Hemlock Printers
Hugh Jones, VP Operations, Gray Line Westcoast Sightseeing
Brett Surgenor, Brand Manager, Novex Delivery Solutions 


Social purpose experts summarize themes of Day 1 and set the stage for Day 2


Join us for DJ-fueled after-hours revelry. Relax and chill with your new social purpose community


Day Two: Engaging the Ecosystem

8:00 am – 3:00 pm PST / 11:00 am – 6:00 pm EST

Day 2 will consist of a series of thought-provoking panel discussions and propulsion conversations where you will learn from Canadian and world visionaries about winning strategies to accelerate social purpose in business, meet your social purpose community, and discuss so what / now what? This is your opportunity to shape Canada’s social purpose business agenda and co-create the national Purpose Economy Roadmap. You can also opt to join Social Purpose Office Hours with social purpose business leaders and equip yourself and your business to be a greater force for good. 

Your Day 2 Moderator: Coro Strandberg, Special Advisor, Social Purpose Institute at United Way 


Lessons learned to jump-start Canada’s social purpose ecosystem

Global efforts are underway to transform the economy from shareholder purpose to social purpose. Join us in conversation to learn of these international moves – and how we might embrace and build upon them here in Canada. 

Coro Strandberg, Special Advisor, Social Purpose Institute at United Way 

Colin Mayer, Academic Lead, Future of the Corporation Program, British Academy
Others TBC 


Cross-pollinating practices across sectors

Canada has a successful track record in building enabling ecosystems to accelerate and scale innovation across industries and sectors—in technology, social innovation, labour, and energy.  A diverse panel will share lessons learned and practices pursued by various sectors and share insights into how to design the purpose economy in Canada.

Mike Rowlands, President and CEO, Junxion Strategy 

Allyson Hewitt, VP Impact, MaRS Discovery District
Amie Sergas, Manager, Innovation, Growth and Capital, Ontario Ministry of Economic Development
Chad Park, Past-Director, Energy Futures Lab and VP Sustainability and Citizenship, The Co-operators Insurance Group
Hassan Yussuff, Canadian Senator and former President, Canadian Labour Congress

Propelling Purpose Conversation
Join these meet-ups to co-design the strategies that will propel the social purpose ecosystem in Canada by applying the lessons learned from other successful ecosystem actors. 


Naming, knowing and engaging the players

Join us for an interactive orientation to the Canadian Corporate Social Purpose Ecosystem Map under development by the SPI and partners—and help us advance the work to identify gaps in the purpose ecosystem and connect influencers and exemplars across the country.

Moderators and Ecosystem Designers
Mike Rowlands, President and CEO, Junxion Strategy and WEAll Canada Ambassador
Coro Strandberg, Special Advisor, Social Purpose Institute at United Way
Jonny Norton, Associate, Bounce Beyond 

Propelling Purpose Conversation
Join this engaging discussion to orient yourself to the Canadian Corporate Social Purpose Ecosystem and further design the country’s Purpose Economy map.  


Setting standards and developing accreditations

To embrace a social purpose is to set an overarching societal ambition that reaches beyond the financial bottom line, mobilizing all a company’s assets, resources, relationships, and platforms for social good. This panel will explore the role and value of standards, certifications, and accreditations, and the importance of transparent accountability for social purpose companies. 


Toby Heaps, CEO and Co-Founder, Corporate Knights and Founder, World’s Most Sustainable Corporations Index
Dr. Victoria Hurth, Co-Chair, ISO 37000 Corporate Governance Standard
Michael Leering, Director, Environment and Business Excellence Standards, Canadian Standards Association
Joyce Sou, Director, Business Development, B Lab US and Canada 

Propelling Purpose Conversation
Join this panel and discussion to validate Canada’s first Social Purpose Assessment Tool. 


The role of Municipal, Provincial, Federal, and Indigenous governments to accelerate social purpose

Sometimes, public sentiment pushes governments to act. And sometimes, government priorities can shift the way people, communities, and companies work. Join this panel for a conversation about the role of government in advancing businesses’ adoption and pursuit of social purpose and the embracing of a purpose economy.

Sadhu Johnson, past Chief Administrative Officer, City of Vancouver  

Mary Clare Zak, Managing Director, Social Policy and Projects, City of Vancouver
Greg Graves, Manager, Horizontal Policy Unit, Employment and Social Development Canada
Carole Anne Hilton, CEO and Founder, Indigenomics Institute and the Global Centre of Indigenomics
Bobbi Plecas, Deputy Minister, Ministry of Jobs, Economic Recovery and Innovation, GC Government 

Propelling Purpose Conversation:
Join this panel and discussion to co-create a public policy agenda to accelerate social purpose business and the purpose economy in Canada. 


An open-space session for those who want to connect with people who share common goals, and learn, dream, and scheme together

Tessa Jordan, Program Head, Sustainable Business Leadership, BC Institute of Technology 

Propelling Purpose Conversation
Join this session to meet your allies, brainstorm and agree on topics of interest, and co-create your own, purpose journey. 


Ask leading social purpose companies how they are bringing their social purpose to life in their business

Maureen Young, Director, Social Purpose Office, Coast Capital Savings   

Your Purpose Coaches
Liz Arkinstall, Manager, Corporate Social Responsibility Libro Credit Union
Dr. Yabome Gilpin-Jackson, Chief People Officer, BCLC
Patrick Nangle, CEO, Modo  


Have your social purpose questions answered by the southern hemisphere’s foremost social purpose expert

Your Purpose Coach
Phil Preston, Founder, The Business Purpose Project, an initiative to accelerate the Australian Purpose Economy   


Social purpose experts bring together insights from the Summit, and issue a call to action to help us all build Canada’s Purpose Economy

Other Compelling Summit Features You’ll Enjoy:

  • Interactive and practical breakout sessions designed to engage participants in strategies to accelerate social purpose in business and the Purpose Economy
  • Complimentary “office hours” where you can have your social purpose questions answered by social purpose business leaders who have blazed the purpose trail
  • A deep dive into how social purpose companies are addressing the climate emergency
  • A virtual networking lounge where you can connect with other participants and speakers
  • Connect 1:1 with like-minded people for topical discussions
  • Party on Purpose: Join us for DJ-fueled after-hours revelry on Day 1
  • An in-person opening reception in various cities across Canada (local Covid-19 restrictions permitting)

How you will benefit from attending this summit:

  • Leave with connections, inspiration, ideas, practical examples for the role you, your organization and your community can play to activate social purpose in business
  • Access tools, resources and guides that will help you start or advance social purpose in business
  • Be part of dialogues and discussions that accelerate the Purpose Economy in Canada and the roadmap to mobilize social progress through business

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We have a dynamic range of speakers lined up to inspire, inform and engage us throughout the two days. Check back frequently as we add new speakers regularly.

CEO, Rally Assets Inc.

Upkar Arora

Upkar Arora is the CEO of Rally Assets, an impact investment management and advisory firm.

Upkar brings sophisticated expertise in business, capital markets and finance from acquiring, operating and advising companies of all sizes, at different stages, in different sectors and geographies. Over the past 35 years, he has been involved in innovative debt, equity, and hybrid finance solutions in the public and private markets and complex mergers, acquisitions, restructurings and dispositions in excess of $20 billion.

Upkar began his impact investing journey in 2010, to integrate his corporate experience with his philanthropic and community service endeavors in order to improve people’s lives.

He has served on the boards of several organizations focused on education, health, arts, infrastructure, citizenship and financial services.

Upkar is an adjunct lecturer at the University of Waterloo and a recipient of the accounting profession’s highest mark of distinction, the Fellow, in 2017.

Director, SFU Beedie School of Business Centre for Corporate Governance and Sustainability

Stephanie Bertels

Stephanie is Associate Professor, Business and Society for the SFU Beedie School of Business. As the VanDusen Professor of Sustainability at SFU’s Beedie School of Business, she is also the Director of their Centre for Corporate Governance and Sustainability. Stephanie founded and leads the Embedding Project (www.embeddingproject.org), a global public-benefit research collaborative between business sustainability researchers and leading global companies that develops practical tools to help companies embed social and environmental factors across their operations and decision-making. 
Sustainability Specialist, Hemlock Printers

Amanda Chor

Amanda Chor is the Sustainability Specialist at Hemlock Printers, one of the most environmentally progressive commercial printers in North America, and is responsible for managing their environmental portfolio. With a corporate social purpose that is dedicated to safeguarding the world’s forests, Amanda helps embed sustainability into the company’s culture, strategy and operations by organizing the Sustainability Think Tank composed of a diversity of staff and launching a variety of initiatives to reduce Hemlock’s carbon footprint. A significant portion of Amanda’s efforts are dedicated towards discovering low-carbon opportunities through collaborating with staff, clients, suppliers and environmental stakeholders. In particular, Hemlock’s Zero Carbon Neutral Printing Program enables clients to neutralize the emissions of their print orders through offsets and encourages the use of low-carbon, environmentally friendly papers.
President, Chandos

Tim Coldwell

Tim Coldwell is a Mohawk entrepreneur focused on leading by serving, culture, and the monetization of ideas. He serves as President of Chandos, a purpose driven national technical builder leading change in the Canadian construction industry. Chandos is the largest B-Corp certified contractor in the world and is proud to be 100% employee owned. We believe value is created when leaders combine the power of purpose with existing business models to solve the world’s greatest problems.

Under Tim’s leadership, Chandos has forged partnerships with social enterprises across Canada focusing on employment of at-risk youth and those under-represented in the construction industry. Tim is an advisor to San Francisco’s Center for Innovation in the Design & Construction Industry and the founding board chair of the Integrated Project Delivery Alliance. Tim is a recipient of Canada’s Top 40 Under 40® and is an alumnus of the Governor General’s Canadian Leadership Conference.

Dean, John Molson School of Business, Concordia University

Anne-Marie Croteau

Anne-Marie Croteau is the first female dean of the John Molson School of Business at Concordia University and full professor specialized in strategic management of information technology. 

Dr. Croteau gained more than 30 years of academic experience, including 15 years in leadership. Her highly cited research is published in renowned international scientific journals and recipient of several awards. 

She is the chair of the Business Schools Association of Canada. She also serves on the Innovation Committee of the Association to Advance Collegiate Schools of Business, also known as AACSB International. 

Dr. Croteau is a chartered director with 15 years of board member experience. She currently serves on the boards of Hydro-Québec, Collège André-Grasset, and Parrains et Marraines de la Jeune Chambre de Commerce de Montréal.  

She is the first woman to obtain a PhD in Management Information Systems at Laval University (Quebec City, Canada). 

Head of Sustainable Impact, HP Canada

Frances Edmonds

Frances Edmonds is the Head of Sustainable Impact at HP Canada, where she is responsible for business development and oversees Corporate Social Responsibility programs nationally. With a focus on sustainable procurement, Frances drives meaningful change cross-sector that supports a more circular and sustainable economic future for Canada. With more than 30 years of experience, Frances is recognized as one of Canada’s top sustainability professionals having received two Clean 50 awards and has led HP to became the most sustainable technology company in Canada 

Frances sits on the board of Learning for a Sustainable Future and on the Sustainable Development Advisory Council for the Minister of Environment and Climate Change Canada as well as the Expert Panel on the Circular Economy in Canada. 

She has a degree in Environmental Science from Bradford University (UK) and a post-graduate diploma in Occupational Health and Safety. 

Chief People Officer, BCLC

Dr. Yabome Gilpin-Jackson

Dr. Yabome Gilpin-Jackson (she/her/hers) is the Chief People Officer at BC Lotteries Corporation, and building a purpose-driven culture in that role. She is a multi-award winning scholar-practitioner in human & organization development with research awards and professional recognitions in Canada, UK and the United States including the prestigious Harry Jerome Award given in recognition of Black-Canadian achievements and contributions. Prior to her current role, she has had an extensive background in organization development and social change, speaking, teaching and leading large-scale transformations in Canada’s health care system and consulting to private sector and non-profit organizations on people and culture and social change strategies. Dr Gilpin-Jackson holds a Ph.D. in Human Development from Fielding Graduate University where she is an Institute for Social Innovation Scholar. She is Adjunct/Sessional Faculty at Simon Fraser University, Concordia University and elsewhere. She lives on purpose, working to inspire leadership action so that the people and groups she serves can achieve & exceed their highest positive change aspirations.
Manager, Horizontal Policy Unit, Employment Social Development Canada

Greg Graves

Please find attached my profile picture. You can include my email address (or signature below) as my handle. Here is my bio,


Greg Graves, M.A., is the manager of the Horizontal Policy Unit (HPU) at Employment Social Development Canada. The mandate of his unit focused on volunteerism, philanthropy, and corporate social responsibility. Greg leads a team of policy analysts towards a Corporate Social Responsibility (CSR) Action Plan. The team he leads has been undertaking direct and solicited applied policy research on CSR and engagement with other federal departments and crown corporations. Greg chairs the CSR Interdepartmental Working Group for ESDC that includes 12 federal departments and crown corporations partners.

CEO and Founder, Indigenomics Institute and the Global Center of Indigenomics

Carol Anne Hilton

Carol Anne is the author of ‘Indigenomics- Taking A Seat at the Economic Table’ and is an adjunct professor at Royal Roads University’s School of Business.  

She is a dynamic national Indigenous business leader, author, speaker and senior adviser. Carol Anne is of Nuu chah nulth descent from the Hesquiaht Nation on Vancouver Island. 

She was the only Indigenous person appointed to the Canadian Economic Growth Council as a senior advisor to the federal Finance Minister. Carol Anne recently served on the BC Emerging Economy Taskforce, and the BC Indigenous Business and Investment Council. Carol Anne currently serves as a Director on the McGill University Institute for the Study of Canada, MITACS and the BC Digital Supercluster. 

Mayor, City of Burnaby

Mike Hurley

Mike Hurley was born in Magherafelt, Northern Ireland, and came to Canada in 1983. Music and Gaelic football dominated his youth as did soccer which advanced him to a semi-professional league. He first settled in Vancouver and moved to Burnaby in 1988.  

He joined the Burnaby Fire Department in 1988. Throughout his career, he’s held many positions – driver; technical rescue team member; hazardous material specialist; instructor; Lieutenant, Captain and Acting Assistant Chief.  

Mike’s second “home” is with the Burnaby Fire Fighters Charitable Society. The Society raises money for community groups and non-profit organizations which supports more than 50 charities. Over $800,000 annually is given for bursaries and they operate a Nutritional Food Program that benefits kids at 26 elementary schools, four high schools and four youth centres.  

Mike was honoured to receive the Queen’s Golden Jubilee Medal in 2002 and the Diamond Jubilee Medal in 2012. 

Fellow, Institute for Sustainability Leadership, University of Cambridge

Dr. Victoria Hurth

Victoria works to drive forward business that serves society – focusing on purpose, governance, marketing, leadership, strategy and culture. She is a Fellow of the University of Cambridge’s Institute for Sustainability Leadership and a Visiting Fellow of The University of Cambridge’s Judge Business School. Victoria previously worked for 3M and Accenture and as an Associate Professor of Sustainable Business and Marketing. She is Convenor of the first global ISO standard in Governance of Organizations (ISO37000), Technical Author for a British Standard in Sustainable Purpose (PAS 808) and co-led the work to scope standards on Indicators for Governance (TC309/AHG5). Victoria is an UNCTAD review panel member for their ISAR Honors and was recently a member of the UNCTAD/UNEP Task Force developing a methodology for SDG indicator 12.6.1. She is currently a Non-Executive Director of FTB Lawsons Ltd and of the UK Organic standards leader: Soil Association Certification Ltd.
Minister of Families, Children and Social Development, Government of Canada

Ahmed Hussen

Ahmed Hussen is a Canadian lawyer and politician who presently serves as Minister of Families, Children and Social Development, Government of Canada. A member of the Liberal Party, Hussen has served as the member of Parliament (MP) for the Toronto area the riding of York South—Weston since the 2015 federal election. He is the first Somali-Canadian to be elected to the House of Commons and the first to hold a federal Cabinet position.
Founder and Chair, Canadian Business Youth Council for Sustainable Development

Maxime Lakat

Maxime Lakat founded the Canadian Business Youth Council for Sustainable Development to unite Canadian student organizations in sustainable business to grow the movement across the country by sharing best practices and disseminating essential knowledge. Their most recent initiative, “Our Future, Our Business” Manifesto, is Canada’s largest youth-led movement to change the way we do and teach business. It received support from 65 youth organizations, 100 civil society organizations, and 130 high-level executives.

For three years, Maxime was also the Co-President of the Desautels Sustainability Network (DSN) at McGill University. DSN helped co-organize the Montreal Youth Summit on Sustainable Business, Canada’s largest student gathering on the topic. They also worked at the academic level to improve McGill’s “Managing for Sustainability” Major & Concentration and mainstream sustainability across all programs by working with professors, faculty leadership and professionals.

VP, Corporate Communications and Stakeholder Relations, Encorp Pacific Canada

Baljit Lalli

Baljit Lalli is the Vice President of Corporate Communications and Stakeholder Relations at Encorp Pacific Canada (Return-It), a social purpose company.   Bal oversees the organization’s stakeholder relations, corporate communications, and customer relations strategy.  Bal also leads the development and ongoing implementation of the organization’s social purpose which is to foster a world where nothing is waste.   

Prior to Return-It, Bal worked in the beverage and natural resources sector creating and delivering a wide range of innovative initiatives that protect and enhance corporate and product reputations. Bal has extensive experience in advancing stakeholder partnerships and leading media relations, corporate communications, crisis communications, and global rebranding initiatives.   

Bal has a Bachelor of Applied Sciences, Honors Program from Simon Fraser University and Executive Certificate in General Management from the University of British Columbia 

Academic Lead, Future of the Corporation Program, British Academy

Colin Mayer

Professor Mayer is Peter Moores Professor of Management Studies at the Saïd Business School at the University of Oxford and was its past Dean from 2006 – 2011. He was elected to the Fellowship of the British Academy in 2013. He founded and leads the Future of the Corporation project which aims to contribute to bringing about a paradigm shift that redefines business in the 21st century and builds trust between business and society.

Colin is also a fellow of the Centre for Economic Policy Research and the European Corporate Governance Institute, a Professorial Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College, Oxford and St Anne’s College, Oxford.  He is a member of the Board of Trustees of the Oxford Playhouse,  past member of the UK Government Natural Capital Committee, the UK Competition Appeal Tribunal and the International Advisory Board of the Securities and Exchange Board of India.  He was chairman of Oxera Ltd. 1986 to 2010 and a director of the energy modelling company, Aurora Energy Research Ltd, 2013 to 2020.  Colin was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours. His most recent book Prosperity: Better Business Makes the Greater Good is published by Oxford University Press.

President & CEO, Community Savings

Mike Schilling

Mike Schilling is President & CEO of Community Savings, a full-service financial institution and the largest provider of banking services to BC’s labour movement.  He is passionate about placing the control of capital into the hands of workers through a member-owned financial system which ensures money works for people. 
President, Strandberg Consulting and Advisor, Social Purpose Institute

Coro Strandberg

Coro Strandberg is a nationally recognized expert in Social Purpose and ESG and Purpose Governance. She co-founded the Social Purpose Institute and has helped dozens of companies define and implement their social purpose. She provides advice and thought leadership on strategies to harness the economy as a force for good and to help industry, trade and professional associations develop mandates to serve society in addition to serving their members. She is a faculty member for Directors College and Governance Professionals of Canada providing education on ESG, Purpose and Stakeholder Governance for Directors and Governance Professionals respectively. Coro is a board member of BC Lotteries Corporation and serves on its Governance and Social Purpose Committee. She is also a member of the advisory committees of the Office of the Auditor General of Canada, Canadian Standards Association and Vancouver Economic Commission. She publishes her thought leadership on her website at www.corostrandberg.com.
President, Unilever Canada

Gary Wade

Gary Wade is the President of Unilever Canada. Gary has led the organization through several transformative business initiatives while championing Diversity & Inclusion and elevating employee engagement. Gary joined Unilever South Africa in 1993 and has held progressive roles in  Sales, Strategy and Marketing.

Gary is an active board member of  Food, Health &  Consumer Products Canada, Grocers and Manufacturers Collaborative and GS1 (Global Standards Canada). Outside of work Gary is an accomplished athlete and enjoys spending quality time with his wife and three daughters.

Chief Social Purpose Officer & VP, Player Experience, BCLC

Peter ter Weeme

Chief Social Purpose Officer & Vice President, Player Experience

As the Chief Social Purpose Officer & Vice President Player Experience, Peter is responsible for the corporation’s social purpose commitment, overall reputation management and end-to-end player experience and marketing strategies. A 27-year veteran of the values-driven marketing, sustainability and social purpose movement, his is helping transition BCLC to a purpose-driven organization that offers lottery, casino and online players an exceptional and responsible entertainment experience.

Peter’s professional experience spans the world of corporate, government and non-profit clients in North America, Europe and Asia. He has lived and worked in Canada, the Netherlands and India where he advised organizations on a range of values-based issues. He has also developed various campaigns and initiatives focused around issues such as climate action, conservation, public health, and diversity and inclusion.

He is a currently a Director of the Western Canada Theatre Company as well the Cape Cod Center for Sustainability.

President & CEO, Addenda Capital

Roger Beauchemin

As President and Chief Executive Officer, Roger Beauchemin oversees Addenda Capital’s business strategy and operations. 

Roger joined the Addenda Capital team as Chief Operating Officer and Chief Financial Officer in 2013, before being appointed President and CEO in 2015. He previously worked at McLean Budden Limited starting in 1999holding senior management positions before being appointed President in 2006, and CEO in 2008. 

Roger is a recipient of 2021 Canada’s Clean50 and Canada’s Clean16 Awards as a leader in the Financial and Services Organizations category. He is Chair of the Responsible Investment Association (RIA) Board of Directors, and an Advisory Board Member of the Institute for Sustainable Finance. He is also Member of the Founding Advisory Committee of the Canadian Institute for Sustainable Finance at the Smith School of Business, Queen’s UniversityRoger holds a Bachelor’s degree in Economics from McGill University and holds the Chartered Financial Analyst® designation. 


Founder, The Business Purpose Project

Phil Preston

Phil’s the founder of The Business Purpose Project and author of Connecting Profit With Purpose. He helps people and organisations with the strategies that amplify their impact many times over.

Phil left a corporate career overseeing billions of dollars of investments to help companies go beyond token or symbolic acts of charity to make a difference at scale whilst also improving performance. He’s worked with small-medium enterprises through to multi-national corporations and everything in between.

Based near Sydney in Australia, in his spare time he enjoys coffee, chocolate and trail running! 


President and CEO, Junxion

Mike Rowlands

Mike Rowlands is an accomplished entrepreneur and changemaker, and a thoughtful advisor to the audacious leaders who are building the success stories of the purpose economy. 
He’s President & CEO at Junxion, a firm that for over 20 years has been advising on strategy, sustainability, and social impact for some of the world’s most courageous and generative brands. From offices in Vancouver and Toronto, Canada, and London, UK, Junxion has served clients on five continents, helping define their purpose, plan their impact, tell their stories, and embrace accountability. 
Mike also chairs the Board of Directors of Hollyhock, a lifelong leadership learning centre on Canada’s west coast, where he’s an Executive Producer of the annual Social Venture Institute. Mike is an Ambassador for B Corp and a member of the Wellbeing Economy Alliance—WEAll—including WEAll CAN, its Canadian network.
CEO & Managing Director, Baker Tilly Canada Corporate Finance

Mike McIsaac

Mike is an entrepreneur at heart. He has built, acquired and sold his own private businesses and guided 100+ entrepreneurs sell their businesses. He a passionate leader with more than 25 years of experience working with private and public businesses as a trusted advisor and valued business partner. 

Mike is a specialist on corporate structure, valuation, taxation, business transactions and negotiating! He brings wisdom, ethics, integrity and the ability to make tough decisions, leading to win-win results and transactions that get across the finish line. 

Mike and his wife Monika live in Vancouver with their three active teenagers. Mike played basketball at Simon Fraser University and now enjoys competitive squash, skiing, mountain biking and golf. Mike serves as director of many private, public and non-profit organisations and is an entertaining public speaker and writer. In his spare time, he enjoys reading John Grisham novels and is always on the look-out for the next ‘big deal’. 

Deputy Minister Jobs, Economic Recovery and Innovation

Bobbi Plecas

Bobbi Plecas was appointed Deputy Minister, Jobs, Economic Recovery and Innovation on November 26, 2020.    

 Previous to this role she was Deputy Minister, Intergovernmental Relations Secretariat, starting on January 29, 2019.  In this capacity she advanced British Columbia’s interests with the federal government, other provinces and territories, US states and other foreign governments.  Bobbi also had responsibility for the Government’s ceremonial, protocol and diplomatic activities, as well as the Francophone Affairs program.    

 Bobbi was Deputy Minister of Climate Change in the Ministry of Environment and Climate Change Strategy from July 2017 to January 2019.  In this role, Bobbi led the development of the cross-government CleanBC plan, aimed at reducing climate pollution through a transition to clean energy.   

 Bobbi has been a member of the provincial public service for more than 25 years and has held a variety of executive roles across government.  She lives in the province’s capital city, Victoria, with her husband and two daughters. 

Dean, Ted Rogers School of Management, Ryerson University

Dr. Daphne Taras

Dr. Daphne Taras is currently the dean of the Ted Rogers School of Management.  She previously served as dean of the Edwards School of Business at the University of Saskatchewan from 2010 to 2016. 
Professor Taras has been active at the intersection of labour relations, public policy and law, with a particular interest in bringing multiple disciplines together on important labour market and workplace issues. She was expert advisor to the federal commission on employment standards, a member of the Saskatchewan Minister of Labour’s advisory council and chaired the Educational Relations Board of Saskatchewan. 
Professor Taras received her undergraduate degree from York University, and earned a master’s from Duke University, both in political science. She also holds an MBA in new ventures and entrepreneurship, a PhD in labour relations from the University of Calgary, and has an LL.M in Labour and Employment Law from Osgoode Hall Law School. 
Associate - Bounce Beyond

Jonny Norton

Based in the UK, Jonny has an MSc in Environmental Leadership and Management from the University of Nottingham, and a degree in Physical Geography from the University of Liverpool. He has a deep commitment to aiding the protection of the planet and its people, and recognises the requirement of systemic approaches to understand and value our natural and social systems through collaborative action. Since leaving academia, Jonny has been generating experience through working with Bounce Beyond, a growing global group of communities – geographic and/or industry/sector – that are joining together to speed their individual and collective transformation to “next economies”.  




As they say, “it takes a village” which is why we are so appreciative of the financial and in-kind support of the following organizations:

Presenting Sponsor

Impact Partner

Convening Partner

Summit Sponsors


Our sincere thanks to our advising Partners. They helped craft the program and engage Canada’s social purpose ecosystem in this ground-breaking event:

Greg Graves, Manager, Employment and Social Development Canada
Allyson Hewitt, VP Impact, MaRS Discovery District
Tessa Jordan, Program Head, Sustainable Business Leadership Program, British Columbia Institute of Technology
Shivam Kishore, Manager Technology Sector Strategy, Vancouver Economic Commission
Chryssa Koulis, Catalyst, League of Intrapreneurs
Mike Rowlands, President and CEO, Junxion
Coro Strandberg, President, Strandberg Consulting and Advisor, Social Purpose Institute
Mary Ellen Schaafsma, Director, Social Purpose Insititute at United Way (Group Chair)
Elizabeth Shirt, Managing Director, GLOBE Series
Peter ter Weeme, Chief Social Purpose Officer and VP Player Experience, BC Lottery Corporation (BCLC)
Tessa Vanderkop, Manager, Sustainability, Burnaby Board of Trade
Maureen Young, Director, Social Purpose Office, Coast Capital Savings

Join a unique Canadian-focused opportunity to learn about social purpose in business, grow the social purpose business movement and build the purpose economy in Canada.



The Propelling Purpose summit is an initiative of the Social Purpose Institute (SPI). Learn more about the SPI, social purpose in business, and the Canadian Social Purpose Roadmap below.


The Social Purpose Institute at United Way exists to grow business for good, partnering with companies and collaborating with governments, allied organizations, and others to grow the Social Purpose Business movement.  We achieve this in several ways. We help businesses define and implement their social purpose to drive both business growth and societal good. We champion a Purpose Economy, accelerating the new business ethic to create long-term well-being for all. We are thought leaders, creating and curating insights and knowledge to define the transition pathway to the Purpose Economy. We convene the social purpose ecosystem – the partners and actors needed to bring social purpose to life in communities across Canada. Together, we build a better world through business. For more information, visit us at www.socialpurpose.ca.


Click here for the definition of social purpose business, the social purpose business case, recommendations for accelerating the Purpose Economy and more.

Access our Social Purpose 101 Primer to find out all you need to know about Social Purpose in this handy overview document.


What do we mean when we say Social Purpose Business? – A Social Purpose Business is a business whose enduring reason for being is to create a better world. Click here to learn more about Social Purpose Business  


Is your business considering adopting a social purpose as the reason it exists? The SPI has openings in Fall 2021 and Spring 2022 for companies interested in joining one of our peer cohort programs. Do you know of companies who might want to define their social purpose North Star?

Click here to learn more and click here to start the conversation with the SPI about your interest in becoming a social purpose business – and bringing it to life across your operations and relationships.


What do we mean when we say the Purpose Economy? – The Purpose Economy is an economy powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future.


The transition to the next economy has been emerging for decades from grassroots organizations and leading thinkers around the world. The conversation in Canada has been accelerating through the work of the SPI and partners. The Roadmap we have developed points us to a Purpose-based Economy for Canada. By attending the Summit you will have a once-in a lifetime opportunity to help craft a new national economic narrative! Make your mark on history. Join us at the Summit, invite your allies and colleagues and let’s co-create the road to the purpose economy together.

View Canada’s Purpose Economy Roadmap 1.0


Connect with your travel companions on the Social Purpose Journey. Stay tuned for your invitation to join our virtual platform, Launch Interactions, and start networking with like-minded peers and businesses.


Coming Soon


Join in the first-ever Purpose in Business Week in Canada! Does your organization have a commitment, a new social purpose, a piece of thought leadership it would like to share during Purpose in Business Week?
Contact us to let us know and we will be pleased to amplify it!

Purpose champions, tweet or share your own purpose commitment during that week, using #purposeinbusinessweek.


We are mapping the Canadian Corporate Social Purpose Economy ecosystem. With this interactive map, we can all find our partners and allies in scaling the social purpose economy in Canada. Contact us if you would like your organization or any others to be included on this ground-breaking map!


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